"Maui Nō Ka 'Oi" translates to "Maui is the best" or "Maui is the greatest." It expresses pride and affection for the island of Maui and reflects the deep connection and love for the island. The phrase encapsulates the sentiment that Maui holds a special place in the hearts of both locals and visitors alike.

In the wake of the devastating fires that swept through Maui, we stand united in our mission to ​help support the island's recovery. 100% of the profits from the sale of "Maui Nō Ka 'Oi" unisex t-shirt will be donated to the Hawaii Community Foundation's Maui Strong Fund.

The residents of Maui face a long road of recovery and rebuilding. Your support will help ​them begin to rebuild lives, homes, and the stunning and historic communities that were lost.

​In addition to the purchase of this shirt, you can also donate directly to other organizations that are providing help and assistance during this tragic time. We have set up a page with a list of many of those organizations.

"He po'i na kai uli, kai ko'o, 'a'ohe hina puko'a."
Though the sea be deep and rough. the coral rock remains standing.

----- • 50% pre-shrunk cotton, 50% polyester • Fabric weight: 8.0 oz/yd² (271.25 g/m²) • Air-jet spun yarn with a soft feel and reduced pilling • Double-lined hood with matching drawcord • Quarter-turned body to avoid crease down the middle • 1 × 1 athletic rib-knit cuffs and waistband with spandex • Front pouch pocket • Double-needle stitched collar, shoulders, armholes, cuffs, and hem.

Size guide